Case Study
Products 4 Testing Case Study
Products 4 Testing are an online retailer of electrical text equipment and electrical items. Email marketing has played an important role in their marketing strategy since the site launched.
P4T Director Galvin Broughton says
“I wish MailZappa had been available when I first started email marketing. Historically I have used readily available online templates but they don’t have anywhere near as much impact as my custom designed template. Email marketing has always been an important activity for us but the results we used to get are far behind the return we get now.
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Products 4 Testing use Mail Chimp for distribution and analytical services.
