Case Study

Sound Channel

Sound Channel Case Study

Sound Channel is a Leeds-based music events specialist. They’re responsible for brands like Hideout Festival, Wax:On and Metropolis. With a client base exceeding 100,000, their newsletters are an important way of attracting attention in a competitive sector.

Company director Dan Blackledge says: “MailZappa provides the perfect solution for my company. Music events are often subject to changes, so the ability to make instant edits is crucial. In the past we would’ve used additional resources with designers and developers.”

Marketing three brands on a regular basis can be a costly exercise, but this software will save my company over £5,000 in production fees in the first year alone.

Sound Channel use Ticketline for email distribution services.

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